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Choose your sector, then answer five questions, one per stage. About 3 minutes. Answer from what you can observe — not what you'd like the answer to be.

Useful before a deadline: a budget round, a platform renewal, a board review, or a new CMO asking why the numbers look fine and the customers don't.

Your own estimate, not a diagnosis. No email needed to see your result. The 2-day Audit is the evidence-based version.

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This score is your own estimate. The 2-day Audit checks each stage as a real customer, for a fixed fee.

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Re-score in six months. The number on its own is a snapshot. The change is the useful part: it shows whether the work you did in between reached your customers. Take the reminder above, or keep the copied text: it includes a link that reopens this result. How the scoring and tiers work →