I test your digital channels as a real customer, from the first visit to coming back. Then I help your team fix what makes customers leave.
For CRM and digital directors at B2C brands, from a CDP to a single email tool
No email needed. The questions adapt to your sector.
Vendors check adoption. Agencies check campaigns. Data teams check numbers. I check what customers actually receive, across all of them, and name the likely cause in your stack.
You have paid for the tools. The messages go out. The numbers look fine. Retention does not move.
Head or director of CRM, lifecycle, customer or digital marketing. You can approve a fixed-fee project from your own budget.
A B2C brand that competes on experience, not price. Banks and insurers, telcos, premium travel and hotels, subscription businesses, mid-market retail.
Your customer tools are live, from a CDP to a single email platform. A team or agency builds your journeys. You have customer data that is not showing up in what customers receive.
Not a fit: brands that compete on lowest price, companies that send no customer messages yet, and projects that need a formal tender.
Each step starts only if the one before shows it is worth it.
Know where your customer journey breaks. You answer five questions, one per stage.
A score out of 20, your weakest stage, and one check to run this week.
Know what to fix first. I sign up, buy and contact support as your customer. I review every message you send me.
A one-page report: the first fix, the evidence, and the likely cause in your stack. Plus a 30-minute walkthrough.
Know whether the fixes keep customers. Each month, we design one fix from the Audit. Your team builds it, and I review it. Then we test it and measure the result.
One fix live each month, with a measured result and a decision: keep, adjust or stop.
The Audit checks what your customers receive, not which tools you own. If you're considering a CDP, the report shows which gaps it would fix, and which you can already fix with what you pay for.
What each step needs, and how to request a call →Each stage asks two questions: one your dashboard answers, and one only your customer can. Each fix gives you a number to track.
Each use case is measured against a control group, or the previous cohort when a control group isn't possible. I report what changed, including when nothing did.
Three minutes. No email needed.
Get your free score →